Benjamin Ortega
Benjamin Ortega
Inspirer. Coach. Orchestrator.
Inspirer. Coach. Orchestrator.
Lives in Central Massachusetts. Supports sellers everywhere.
I’ve always loved serving others, which is why I consider myself a strong enabler. This trait has shown itself repeatedly in my work. I enjoy being a doer, and being helpful to those who share their precious time with me.
WHAT I DO WHEN WORKING
Organize Sales
I review and devise sales procedures that increase productivity and optimize earnings. My method simplifies sales collateral, lead generation, targeting important markets and personas, and making sure every prospect interaction is well informed for outcomes that are scalable and predictable.
Facilitate Cooperation
I encourage teamwork amongst internal and external members, coordinating objectives to achieve shared achievement. The foundation of my approach is trust-building and transparent communication. I encourage working together to understand and solve problems to boost output by forming common goals.
Help Winners, Win!
I recognize every learner and support them with the resources they need to thrive during their engagements. I assist them in achieving better outcomes by enhancing their inherent strengths. My priorities are them winning regularly, and making constant progress toward delivering customer excellence.
MY WORK AND THE OUTCOMES
Technology companies I've sold with and what we achieved together:
SVP, Founding Sales
KNOWBL - January 2023 - February 2024
- Created and carried go-to-market plan for a global Credit Card Servicing company's Rewards chat product. Worked closely with senior leadership, technical, program management, and legal teams. Program led to a multi-year contract, a 22% decrease in customer support inquiries, and a 2x increase in operational effectiveness.
- Partnered with Large Home Improvement Retailer' product management team to deliver a voice AI product or returns processing. Assisted Product and Technical Managers with educating senior leadership on generative AI, and devised two test cases to address 14M of annual calls, which resulted in a contract, a 26% reduction in Store Associate handle time, and a notable improvement in customer satisfaction and delivery.
- Worked closely with National Insurance & Finance Provider' Digital Programs office to remove underwriting bottlenecks for Brokers, and policy searches for call center personnel, which resulted in an 80% intent expansion, and 4x reduction in response times.
- Urgently recovered, and through effective get-well plans, extended a lead generation solution for a Wealth Management firm, helping them increase new assets under management by $4 million, and expanding the client’s service portfolio.
VP, Sales, Retail & Technology Providers
KORE.AI - October 2021 - January 2023
- Oversaw the development of a winning RFP for Global Consumer Electronics Retailer to support in-store associates, resulting in a multi-year contract and a 20% increase in associate productivity.
- Personally selected by CEO to lead second-largest cable company account, and within 11 months, recovered relationship and secured initial contract to reduce voice customer support response times by 18%. Customer expanded to multi-year contract.
- Drove Data Center Provider's COE to embrace AI for employees, which led to a multi-year contract, and a 34% rise in employee engagement through the full automated critical internal support functions deployed.
- Developed and oversaw sales training on Kore.ai's no-code platform, which instructed AEs on how to create custom experiences without assistance from solution engineers, resulting in a 50% increase in demos delivered in the first month.
Director, Business Development and Sales Enablement
INTERACTIONS - April 2016 - September 2020
- Agressively created and implemented company's first sales training program, which was first intended for AEs and later extended to the entire sales staff. Reduced the length of the sales cycle by 50% by educating teams on AI and sales methodologies. Enhanced sales techniques yielded increased average transaction size by 114%, and encouraged confidence in negotiating larger contracts.
- Led daily training with inexperienced business development team for handling target research, stakeholder message development, and engagement tactics, which led to closing $1 million and $2 million sales by optimizing lead generation team and processes.
- Selected by COO to spearhead Major Automotive OEM Voice Assistant project. Delivered compelling business case to reduce agent call times by 27%. Complex engagement and lengthy engagement eventually accepted by procurement and following a labor strike, was able to obtain eight of the nine signatures required before the global pandemic stopped further development. Forged close ties with Head of Call Center, and AI Product Management stakeholders.
Director, Learning Services
Acquia - July 2013 to July 2015
- Recruited to develop and introduce Acquia's first Drupal training and certification program to generate additional professional service revenue line. Created a online and partner training programs that combined technical education with sales enablement.
- Enhanced learner engagement and product uptake through training that was in line with strategic sales objectives. Increased Acquia's market awareness by positioning the learning services and certification program as a critical factor in overall client successes. Enhanced long-term client retention through the provision of advaned learning service offerings and increased technical knowledge.
- Programming, and services resulted in a 4x increase line of business revenue. Consistently met P&L objectives by leveraging training partner relationships, technology, and offshore curriculum development teams.
Director of Educational Services
Ribbon Communications (Formely Sonus Networks) - March 2000 - June 2013
- Moved into the director role as the company grew, expanding the team from 5 direct reports to 12 within 3 years
- Grew the business unit by 20% year-over-year by the end of 2012, with an additional $2M in credit backlog
- Spearheaded early cloud solution to deliver training modules to clients without physical products
Sergeant, Military Police
US Army
- Led a team of 6 in maintaining law and order, providing security, and enforcing military and state regulations, while honing leadership, discipline, and problem-solving skills under pressure.
- As Sergeant, led training and mentoring of junior soldiers, managing security operations, and ensuring the safety of both military and non-military personnel.
CONTACT TO ENABLE US
617-510-8049
ben@
thesales.coach 
LinkedIn
BenGPT
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